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Upward Sports uses white labeled MaxOne to move toward virtual enhancements in sports ministry experiences

MaxOne on July 31, 2020

Upward Sports and MaxOne

MaxOne and Upward Sports have partnered on a service offering that combines MaxOne’s Virtual Coaching Platform (‘VCP’) and its best-in-class training solution with Upward’s extensive youth sports network. This collaboration will allow Upward partners to effectively administer virtual youth sports camps across the country this summer.

Under the new arrangement, Upward will white label MaxOne’s technology and make the platform available to their partners’ volunteer coaches and players. Upward Sports, a non-profit organization, partners with churches to provide the foundation for running youth sports experiences like leagues, clinics, and seasonal camps. “We admire and align with Upward’s mission to positively impact communities through youth sports,” said MaxOne CEO, Jason Mejeur.

Upward chose to partner with MaxOne over developing a technology platform themselves, which had been previously considered. “With MaxOne, we saw an opportunity to quickly move toward providing the best, safest option for virtual sports programming,” said Upward’s Director of Operations, Nathan Holm. “To successfully run our sports experiences, we needed a platform that could handle tens of thousands of players and be intuitive enough for coaches of all experience levels to use. MaxOne had that solution in place.”

Because the future impact of COVID-19 on youth sports remains uncertain, this partnership further prepares Upward and their partners to adapt as needed for future impacts and remain highly involved with their participants, which is central to the mission. “With a full suite of coaching, training, and communication tools in place, Upward can now focus on the continuity, quality, and community impact of virtual programming,” said Holm.

“This relationship demonstrates the versatility of our virtual coaching platform for a wide array of partners in the youth sports market,” said Mejeur. “White labeling our platform as a branded, customized part of their offering increases the value they provide to players. This helps build their brand awareness, credibility, and long-term loyalty.”

About MaxOne

MaxOne’s Virtual Coaching Platform (‘VCP’) empowers organizations, trainers, coaches, and athletes with a digital solution to train, connect, and grow together, anywhere. With an increasing list of demands, directors and coaches need to be smarter in the development of their training programs and in the use of their time and resources. MaxOne’s VCP  features cutting edge training tools and provides a single hub for all communication, scheduling, coaching, and collaboration. Although MaxOne is headquartered in Grand Rapids, MI, they are proud to comprise a primarily remote team around the globe.

About Upward Sports

Based in South Carolina, Upward Sports is a non-profit organization helping local churches positively impact their communities through youth sports. Upward provides strategic consulting in creating a comprehensive sports solution that includes, training materials, logistic and ministry resources, apparel, and a suite of virtual tools. The organization’s network expands nationwide to more than 1,500 churches reaching over 300,000 children annually. Upward focuses on being a trusted partner, bringing “proven and innovative solutions to create transformational sports experiences.”

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Grand Rapids, MI

To learn more about a white-labeled VCP for your organization go to:  /custom-sports-coaching-and-training-apps/