MaxOne to scale wearable-based health and performance coaching for everyone from a 12-year old athlete to a 70-year old retiree by using Own It’s proprietary coaching process on their market leading Digital Coaching Platform (DCP).
MaxOne to Acquire Own It Coaching Tech
Grand Rapids, MI. MaxOne has announced that they are acquiring Own It Tech, a branch of Own It which also houses an executive and wellness coaching company. This partnership gives aspiring athletes and impassioned executives access to real-time wearables data for personalized insights into training, sleep, and recovery from Own It in real-time within MaxOne’s mobile app.
“The future of human performance is digital,” says Jason Mejeur, founder and CEO of MaxOne. “We have enough data at our fingertips to transform the world. The problem is, most people don’t know how to turn data into actionable insights that change behavior. By bringing Own It’s proprietary coaching philosophies into MaxOne, we’re empowering everyone to control their health and performance.”
Combining wearables data from a WHOOP™ band or Oura ring with Own It’s performance improvement curricula inside MaxOne’s platform will be game changing for athletes. Already integrated with the Oura ring and in anticipation of an agreement and integration with Whoop data, athletes will obtain training and coaching plans customized to their actual sleep, strain, and recovery data.
Now, Own It can scale beyond their current 500 private clients and bring these transformational processes worldwide.
“Health and performance can not be mass produced,” says Justin Roethlingshoefer, founder at Own It. “Too much information is disempowering. Our goal has always been to get people to feel empowered to have a holistic approach to their health and performance. This three-way partnership between MaxOne, Own It, and wearables brands is creating a tipping point where people can fall in love with this process. As data is retrieved from the Whoop band or Oura ring, that data is integrated into the daily habits of a person in real-time.”
MaxOne can immediately provide this to their 650,000 users in the youth sports market. This new offering will be expanded into the adult fitness and corporate wellness spaces.
“From the early days of starting MaxOne, I’ve always been passionate about holistic athlete performance to guide the athlete’s optimal training regimen,” says Mejeur, “With this partnership, we empower not only young athletes to build healthy habits, but the whole world.”
Amidst their rise in 2020, MaxOne also signed partnerships with NBC Sports Company, SportsEngine, CoachUp, and Upward Sports. More recently, they added Chris Paul’s CP3 Academies, Aces Nation, Basketball Training Systems, DNA Soccer Labs, and others.
MaxOne’s Digital Coaching Platform (DCP) empowers athletes, coaches, club administrators, and parents to train, connect, and grow together, anywhere. Supplementing and enhancing in-person coaching, MaxOne’s DCP features cutting edge training tools creating the most engaging on-demand digital training experience available.
Programs are using the MaxOne DCP to be relevant in the daily lives of athletes. This ensures that coaching and mentoring efforts not only lead to performance improvement on the field of play, but build towards inspiring young adults to be Champions for Life.
About Own It
Own It is a coaching company built on the application of data and complex biometric information to transform the mind and body. Specifically focused on entrepreneurs, executives, and elite athletes to simplify the process for sustained performance.
Own It’s holistic approach to performance has caught the eyes of the highest performers internationally. Between weight loss, muscle gain, energy optimization, improved immunity, and sustained longevity — Own It is the last stop for the process that works.