MaxOne on November 23, 2020
How Zoom is Being Used in Virtual Coaching
There is no question that COVID-19 has accelerated trends in youth sports that were growing in popularity before the pandemic. Virtual coaching is quickly becoming the ‘new normal’ as sports organizations transition to hybrid and remote training models for the foreseen future.
Exponentially increasing trends include the adoption of digital applications frequently used by businesses (e.g. Zoom, Google Hangout), social media and virtual coaching platforms.
- 60% organizations are using Zoom or other web based platforms
- 30% using social media such as Instagram, YouTube and Facebook
- 10% sending training and workouts via email
A Great Resource for One to Many Communications
For many organizations, Zoom serves as a great resource for one to many communications and group instruction, allowing coaches to broadcast live workouts to a large audience. For programs with this one single mission in mind, a tool like Zoom is seen as sufficient. For others looking to accomplish more than one to many broadcasting solutions, a ceiling becomes apparent.
While Zoom has served sports programs as a temporary workaround, it will ultimately not provide the comprehensive solutions required for effective virtual coaching for several reasons.
1. Zoom is Not Built for Virtual Sports Coaching
One of the most reported issues sports organizers and coaches face with business-focused meeting tools like Zoom, is that they don’t facilitate team building opportunities, or customizable training capabilities like:
- Live coaching with video replay, movement analytics, and annotation
- Custom workout building and assigning tools
- Player feedback, performance logs, and leaderboards
- Cohort training based on age-level competitive level
- Archive digital assets such as skills and drill videos
- On-demand coaching delivered to a players phone
The lack of sport-specific offerings have been shown to cause significant problems like low athlete engagement, lack of accountability, and no coaching consistency.
2. It is Insufficient as a Standalone Communication Platform
Many online meeting tools also lack any communication capabilities outside of when the meeting is currently in session. Effective, multi-channel (i.e. text and email) messaging is a key component of any successful virtual coaching program. In addition, many coaches have reported experiencing significant emotional and physical drain after using programs like Zoom; this is commonly called “Zoom fatigue”. While it can offer simple real-time 2-way communication, Zoom’s potentially negative side-effects can be mitigated by combining it with a virtual coaching platform (discussed below).
3. It Does Not Support Sustainable Program Growth
Zoom does not facilitate additional revenue generation for sports programs. Zoom does not provide an opportunity for sports programs to truly build their brand through white-labeling capabilities, etc.
The alternatives to online meeting tools and social media applications are modern virtual coaching platforms (VCPs) designed specifically to facilitate remote communication, athlete training and team building.
Comprehensive and customizable VCPs like MaxOne provide organizers the ability to assure players and parents that their program can offer safe, compliant, highly effective and engaging experiences.
- Fight fatigue by combining Zoom with customizable training programs that allow players to proceed at their own pace – taking breaks as necessary to retain their focus and concentration.
- Create additional revenue streams to support long-term financial health of the organization.
- Mitigate the risk of future organization impacts due to COVID recurrence.
- Differentiate program offerings with the most powerful virtual training experience available
Get started with a Virtual Coaching Platform Today
Regardless of how COVID-19 continues to impact youth sports, new research clearly shows that forward thinking organizers are focused on becoming more flexible, ensuring operational continuity and providing the most value possible to players and parents.
Experience the power of MaxOne’s Virtual Coaching Platform, and book a call today.